ROWE Motor Oil have been revealed as the new title sponsors of Britain’s Premiership.
The top flight will be known as the ROWE Motor Oil Premiership from now on. Established in 1995, ROWE is a premium German oil brand, focusing on the development of high-performance engine oils and winter chemicals for the automotive and motorsport industries. Their comprehensive product range is available in more than 80 countries and has received numerous approvals from renowned manufacturers. Director of UK Operations Jeremy Aston-Phillips said: “It’s fair to say that although ROWE make motorcycle products, automotive products and industrial products, it is largely an unknown brand in the UK. “We see speedway as a good way of getting brand awareness in the market. “To be named league sponsor is a very big step for us, and we are really happy to do it. We look forward to seeing the seven clubs battling for the ROWE Motor Oil Premiership title.” Premiership CEO Phil Morris said: “We’re delighted to welcome the ROWE Motor Oil brand to the league, and I look forward to their involvement over the season. “There is lots of work going on both on and off track to raise the level of the competition, and to bring ROWE on board is another major boost at the start of the year.” ROWE are one of a number of companies to come on board with the Premiership amid news of several other partner deals. Head gasket repair solution Steel Seal and vehicle care and workshop products firm Power Maxed have joined the fold, along with graphics, display and event branding specialists MediaCo and haulage and storage providers Roger Warnes Transport.